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Bite Light Lure

New electronic lure may catch too many fish; one state bans it.
Blinks blood red to mimic an injured prey. A bass every seven minutes in test.

Mike Butler
YALESVILLE, CT - A new fishing techno- logy that set a record for catching bass in Mexico is now showing its stuff in the U. S. It has out-fished shrimp bait in Washington State and beat top-selling U. S. lures three to one in Florida. The new technology is so effective one state, Wyoming, has banned its use.
The break-through is a tiny, battery-powered electrical system that flashes a blood-red light down a lure's tail when it moved in water. Fish think it's an injured prey and strike. Some fishing authorities, like those in Wyoming, think that gives fishermen too much of an advantage.
They may be right. Three fishermen using a flashing lure in Mexico caught 650 large-mouth bass in just 25 hours. That's a bass every seven minutes for each person, and a record for the lake they were fishing. They said the bass struck with such ferocity they hardly lost a strike.
In Florida two professionals fished for four hours from the same boat. One used a flashing-red lure; the other used some top-selling U. S. lures. The new, "bleeding" lure caught three times as many fish.
Works when others don't
Three fishermen in Washington State used a popular lure baited with shrimp and caught nothing after fishing three hours in cold weather. One of them tried a flashing lure he was asked to test and 30 minutes later caught a thirty-pound steelhead. A Tournament fisherman on a lake in Florida tried everything in his tackle box and had no

New technology uses a blinking red light to create appearance of a live, bleeding prey. Triggers a genetic strike response in fish.
bites. He switched to a flashing lure and caught a bass on his first cast, and had his limit in 45 minutes.
Before reporting this, I asked a veteran fisherman in my office for his opinion. Monday morning he charged into my office yelling "I caught six monster fish in an hour with this thing!
New lure flashes blood red to attract fish. Blinks a different presentation each cast. Where did you get it?"
Then I phoned an ichthyologist (fish expert) for his opinion.
"Predators - lions, sharks," he said, "will always go for the most vulnerable prey. Fish are predators, so if a fish sees a smaller fish bleeding, it knows
it's weakened and will strike. There's a survival program built into predators that says 'Grab a meal when you can. It may be a while before the next one.'
"If a lure could appear to be a live, bleeding fish, a few fisher-men could probably empty a lake with it."
I told him three almost did. Different presentations
Because the technology reacts to movement, every retrieval generates a different kind of flash; so if a fish passes on your first cast, it sees a new presentation on your next one, and so on.
The technology is so new I could find only one distributor in the U. S. that offers a finished product. It's called Bite Light® and has several international patents pending. It comes in a kit of three.
There is a lure for top water, one for 4 to 6 feet, and one for 10 to 12 feet. Each lure is a different color. They work in fresh or salt water, contain rattle attractants inside and last 300 hours in the water.
I suggest you cast one near some structure. If there's a large-mouth dozing there, based on what I've seen and heard, it's a sure catch.

Bite Light
Set of three lures….only $29.95
BEST VALUE -Two or more sets….ONLY $25.00 each!