Blinks blood red
to mimic an
injured prey.
A bass every seven
minutes in test.
YALESVILLE, CT – A new fishing technology that set a record for catching bass in Mexico is now showing its stuff in the U. S. It has
out-fished shrimp bait in Washington State and beat top-selling U. S. lures three to one in Florida. The new technology is so effective one state, Wyoming, has banned its use.
The break-through is a tiny, battery-powered electrical system that flashes a blood-red light down a lure’s tail when its moved in water. Fish think it’s an injured prey and strike. Some fishing authorities, like those in Wyoming, think that gives fishermen too much of an advantage.

They may be right. Three fishermen using a flashing lure in Mexico caught 650 large-mouth bass in just 25 hours. That’s a bass every seven minutes for each person, and a record for the lake they were fishing. They said the bass struck with such ferocity they hardly lost a strike.

In Florida two professionals fished for four hours from the same boat. One used a flashing-red lure; the other used some top-selling U. S. lures. The new, “bleeding” lure caught three times as many fish.
Works when others don’t
Three fishermen in Washington State used a popular lure baited with shrimp and caught nothing after fishing three hours in cold wea ther. One of them tried a flashing lure he was asked to test and 30 minutes later caught a thirty-pound steelhead.

A Tournament fisherman on a lake in Florida tried every-thing in his tackle box and hadno bites. He switched to a
flashing lure and