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In the world of fishing, the competition over artificial baits is intense – perhaps more intense in the past 10 years than in all of fishing history. Exploding international competition, the Internet and new design capabilities have fueled much of this growth.

In the area of hard baits, one of the more innovation baits is the “Buzz Bait Lure”. The Buzz Bait Lure’s popularity is proof of this. Why are Buzz Bait Lures so popular? The answer is simple. The Buzz Bait Lure is different than most hard baits.

Aside from the Buzz Bait Lure, another interesting hard bait is the new, patented Bite Light Lure – from NGC Sports – a world leader in the development of NGC Sports lures. NGC Sport’s Bite Light Lure is extremely unique because it features a patented internal battery function that allows the lure to blink blood red while in the water. This very bright blood-red flash equates to an amazingly high catch rate – because it triggers a genetic strike response in predatory fish. The Bite Light Lure blinks automatically when in the water (and only when in the water), and lasts for 1000 hours of fishing.

NGC Sports designs patented new lures with consistently higher catch rates. In fact, the Bite Light works so well, several states have banned it. The NGC Sports website, www.scientificfishing.com features the Bite Light Lure and other NGC Sports lures not available in stores. The Buzz Bait Lure is carried at most stores and is available in many colors. Whether you’re fishing the Bite Light Lure, or the Buzz Bait Lure – good luck this season!

www.scientificfishing.com is the website of NGC Sports, a division of NGC Worldwide. Scientific designs, fair pricing and customer support are cornerstones of the business. In the past 25 years, over 1 Million customers have bought NGC’s patented products.