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Walking Worm

As seen in USA Today, BASSMASTERS, other publications
Patented Lure out-fishes live bait 3 to 1; could be banned.
Automatically simulates movement of a live worm Effectiveness may spur regulation against it.

Austin Browning
VERO BEACH, FL — In a bass competition near this Florida coast town, a veteran fishing guide used an imitation lure and humbled another veteran guide who used live bait. Both guides fished from the same boat. The imitation lure caught three times more bass than the live bait.
The winner now relies on the lure to insure his clients catch fish. To prove its effectiveness, he challenged the President of a large BassMasters Club in Florida to a goal of 100 bass in one fishing day, using the lure exclusively. They caught the 100 by 2:30 P.M.
The lure is great news for anyone who loves fresh-water fishing, but because bass tournaments are getting richer and richer, a new issue arises. Should such a lure be allowed in competition where prizes can reach several thousand dollars? Most tournaments already prohibit live bait, and this lure out-fished live bait three to one.
I asked a spokesman for the company who makes the lure why it was so effective, and how it might fare if it were banned from tournaments. "Well, we would sure miss a lot of free publicity if it were banned. We have heard of some incidents, but so far it hasn't happened on a large scale. Let me explain how it works. "First, fish love worms more than any other food. (The lure is a plastic worm.) Worms are scale-less and easier to digest than other live bait.
But it must be a live worm, and that means it must constantly move. If it

Patented lure constantly curls like a live worm. Some say it should be banned from tournaments.
stops moving for a moment, as regular plastic worms do, fish smell a rat. They know it's either dead or a fake. Even if the prey resumes moving when a fisherman reels it in, it's too late. Their mind's made up.

"Ichthyologists-- a fancy word for a fish expert -- say that constant movement excites a predatory response in a fish. Constant movement is so
John Fox, Ten Time National and World Bass Fishing Champ, holds a 19 1/2 and 15-pound bass he caught with the Walking Worm®. He relies on the lure to catch fish.
overwhelming a temptation it triggers larger, less aggressive fish to strike, even fish that have just fed. They can't help it. Nature programmed them to eat live things. "The Walking Worm®'s genius (the lure's name) is a patented, multi-flex construction that traps air between several tail segments, causing the lure to constantly curl, as if it were strolling across the bottom, or through
middle or top water. To a bass or other predatory fish, this constant curling is ice cream. They go berserk. "I was down in Alabama where I saw three imitation lures- - a crank bait, a plastic worm and the Walking Worm®--dropped in a huge fish tank with bass in it. They swam right by the other two, then darted for the Walking Worm®. Why? Well, the crank bait was moving, but it wasn't a worm. The other plastic worm looked tasty, but it stopped moving for awhile when it hit bottom and apparently convinced the fish it was dead. The Walking Worm® was a juicy live worm, and the bass went for it hook, line and sinker, literally.
"Yes, I suppose the Walking Worm® could cause some regulation. The money is big now. A young man we know who is just starting as a pro, used it in a 2005 Classic, his first large competition, and caught his limit in 15 minutes. But he better move fast. Anyone fishing for dollars would be foolish not to use it."
I told him three almost did. Different presentations
The Walking Worm® can be Texas or Carolina rigged.

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